
29 April 2004
Public-Private Partners to Spend $5 Million Globally for Safe
Water
Safe Water Alliance will begin work in Haiti and Pakistan
USAID and various public and private partners have launched a
collaboration that will work globally to ensure the safety of drinking
water. The partnership was announced April 22 at a meeting of the
United Nations Commission on Sustainable Development in New York.
Following is a release on the alliance:
(begin text)
FOR IMMEDIATE RELEASE
April 22, 2004
USAID and Partners Form a $5 Million Alliance for Safe Drinking
Water
Safe Drinking Water Alliance Launched at the United Nations
NEW YORK -- A strategic public-private collaboration devoted to
ensuring safe drinking water was officially launched today at the
United Nations' Commission on Sustainable Development meeting in
New York. The Safe Drinking Water Alliance will receive $1.4 million
over the next 18 months from the U.S. Agency for International
Development (USAID) through the Global Development Alliance, an
initiative to promote partnerships such as this in the developing
world. USAID's financial contribution is leveraging substantial
in-kind and financial contributions from Procter & Gamble (estimated
at approximately $3.5 million), as well as technical and program
support resources from other partners.
The Alliance is designed to develop innovative approaches for
ensuring the safety of drinking water. USAID, Johns Hopkins Bloomberg
School of Public Health/Center for Communication Programs (CCP),
CARE, Population Services International (PSI), and Procter & Gamble
joined forces to leverage their respective expertise and resources
to better understand the behaviors and motivations for choosing
particular technologies for treating household water, to share
the knowledge gained and to identify opportunities for scaling
up successful efforts to ensure safe drinking water.
"We are delighted to support the Safe Drinking Water Alliance
to help make water safe in Haiti, Pakistan, and elsewhere," said
Holly Wise, director of USAID's Global Development Alliance (GDA). "This
unique public-private partnership pools resources to attack a problem
responsible for the death of an estimated 5,000 children per day
around the globe, and USAID is proud to be a contributing partner."
About 1.1 billion people around the globe lack access to an improved
water source, and even for those who do, unsanitary handling and
storage means household water for drinking and food preparation
is often unsafe. Unsafe water, sanitation and hygiene practices
cause the vast majority of diarrheal diseases, a leading killer
of children under five that accounts for approximately 2 million
child deaths every year. Water-borne infections such as cholera,
typhoid fever, and dysentery also burden the public health system
and impose significant economic losses.
Low-cost solutions can dramatically improve the quality of existing
household water used for drinking and cooking. Procter & Gamble
has developed a new product, PuR, which purifies water using technology
that has been found to be effective in improving water quality
and preventing disease at the household level in developing countries.
Reductions of 30% to 50% in diarrheal disease have been documented
using such point-of-use treatment approaches, with even higher
reductions during epidemic water-borne disease outbreaks.
The Alliance will test the acceptance of P&G's water treatment
product using different approaches tailored to country need. Using
these technologies in combination with behavior change strategies
will help ensure safe water practices are sustained at the household
level over the long term.
The Alliance members belong to the International Network to Promote
Household Water Treatment and Safe Storage, a global network of
more than 20 organizations that recognizes the potential for using
low-cost water quality interventions to reduce the risk of diarrhea
disease and death. The Alliance will begin work in Pakistan, Haiti,
and another to-be-determined country where an emergency limits
access to safe drinking water.
Pakistan
A commercial market approach will be implemented in Pakistan to
leverage the technology innovation and distribution and marketing
infrastructure of the private sector with the advocacy, education,
and research efforts of collaborating groups to build awareness
of the need to properly treat and store water. Specific activities
will include the creation of a local Safe Drinking Water Council
to build awareness of the causes and consequences of unsafe drinking
water as well as building awareness of effective approaches to
provide safe drinking water.
Haiti
Hopkins' CCP will use behavior change communication combined with
PSI's social marketing approach to provide safe drinking water
in Haiti. This social model approach is more appropriate in countries
where economic and infrastructure constraints limit the commercial
model. The model involves the use of established social marketing
distribution channels by non-profit organizations as well as
a social network approach with local NGOs and Ministries of Health.
Emergency Relief
CARE will test and refine a package that can be easily and rapidly
deployed in emergencies to ensure access to safe water for those
affected. This approach will be used in a country soon to be
determined. Tens of millions of people lack access to safe drinking
water each year because of either natural disasters or armed
conflicts that result in internally displaced people or refugee
situations.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
USAID is an independent agency of the U.S. government that provides
economic, development and humanitarian assistance around the world
in support of the foreign policy goals of the United States. USAID
has offices in Washington DC and in over 80 countries worldwide.
The Global Development Alliance represents an important new business
model for USAID. GDA mobilizes the ideas, efforts, and resources
of governments, businesses, and civil society by forging public-private
alliances to stimulate economic growth, develop businesses and
workforces, address health and environmental issues, and expand
access to education and technology. Responding to the fact that
the majority of resource flows from the developed to the developing
world is through private channels, not government, this approach
extends USAID's reach and effectiveness in meeting development
objectives by combining its strengths with the resources and capabilities
of other prominent actors. USAID's Bureau for Global Health has
made water quality improvement a key component of its environmental
health agenda, working with the GDA as well as private sector commercial
and non-profit partners and the U.S. Centers for Disease Control
and Prevention. USAID's Office of Foreign Disaster Assistance (OFDA)
provides humanitarian assistance to save lives, alleviate human
suffering, and reduce the social and economic impact of natural
and man-made disasters worldwide. http://www.usaid.gov/our_work/
USAID Press Contact:
Harry Edwards 202-712-5174 (hedwards@usaid.gov)
Johns Hopkins Bloomberg School of Public Health's Center for Communication
Programs (CCP) is a pioneer in the field of strategic, research-based
communication for behavior change and health promotion that has
helped transform the theory and practice of public health. www.jhuccp.org.
Johns Hopkins Press Contact:
Kim Martin 410-659-6140 (kmartin@jhuccp.org)
CARE is an independent humanitarian organization working to end
world poverty. CARE's mission is to serve individuals and families
in the poorest communities in the world. CARE provides emergency
food and shelter to survivors of natural disasters, wars, and
conflicts. CARE works with communities long after initial relief
efforts are completed and supports initiatives to enable people
to rebuild their lives and to face the future with renewed confidence.
Whether supporting primary health care, promoting sustainable
agriculture, or developing savings and loan schemes, the programs
promote positive and lasting change and reduce long-term dependency.
CARE has extensive experience with developmental and emergency
water, sanitation, and hygiene promotion. CARE's contribution
to this initiative will include experience gained from promoting
hygiene in emergencies and from working with CDC in Madagascar
and Kenya on household water treatment in both rural and urban
settings. www.care.org
CARE Press Contact:
Lurma Rackley 404-681-2552 Ext 450 (lrackley@care.org)
Population Services International (PSI) Through its health social
marketing programs in almost 70 countries on five continents,
PSI distributes affordable, accessible, and attractive health
products and services, and motivates other types of healthy behavior.
PSI raises awareness of health problems and generates demand
for the health products and services it provides through innovative
and culturally sensitive communication. PSI works in HIV/AIDS
prevention, family planning, malaria prevention, safe water,
diarrhea prevention and management and micronutrient supplementation.
www.psi.org
Population Services International Press Contact:
David Olson 202-785-0072 (dolson@psi.org.)
Procter & Gamble (P&G) is one of the largest consumer products
companies in the world. The company has nearly 98,000 employees
working in almost 80 countries worldwide. Two billion times a day,
P&G brands touch the lives of people around the world. P&G
provides technical, marketing, and research and development capabilities
in relation to its new in-home water purification technology. The
technology was developed in cooperation with the Centers for Disease
Control and Prevention (CDC) and has been shown to significantly
reduce diarrheal illness in the developing world. More information
about the technology can be found at www.pghsi.com.
Procter & Gamble Press Contact: Greg Allgood 513-884-0958 cell
513-983-1223 office allgood.gs@pg.com
(end text)
|